LILING LIAO is a brand founded on the concept of "East in Bloom." We aim to reinterpret Eastern aesthetics with a contemporary sensibility, creating clothing that brings out the wearer's individuality, transcending trends and age.

For our debut AW26 collection, “Play with Grace,” we have presented a collection infused with our vision in every piece, including setups made from original check fabrics and knits that highlight the texture of the materials.

Additionally, this pre-order event is being held in collaboration with Kenta Konishi, who serves as our men's direction. While bringing different perspectives, through the brand themes each explores, the space proposes the "joy of dressing up" and "expressing one's true self."

We had many visitors at our pre-order event in Kobe, and we were able to share the world of our brand directly with them.

We plan to hold further pre-order events in Nagoya on July 20th and 21st, and in Tokyo on July 26th and 27th, to allow even more people to view the collection.

The Tokyo venue has received an overwhelming response, with bookings filling up shortly after they opened. We are truly grateful for such warm support at the launch of our brand.

LILING LIAO will continue to strive forward,

"This is not just clothing. It is a way of expressing who you are."

With this belief, we remain committed to delivering clothing that helps you express your true self.

Please take a moment to read the article published on PR TIMES.

Thank you for your continued support of LILING LIAO.